Early 1950's "Wisp-O-Youth" Over-wire Bra

This rare early 1950's Over-wire Bra by Lucille of Hollywood is the perfect example of style and function.

The original straps are missing and there are repairs throughout, so the original owner must have found this bra to be quite useful!

"Wisp-O-Youth" was Lucille of Hollywood's range of lingerie that was meant to promote the appearance of youth in the wearers.

Their bras were meant so "lift and separate" in order to give the body a more youthful appearance as stated in their ad below.

1953 ad, Image via eBay

circa 1950's, United States

AP.11.6.28

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1920's Sew On Adjustable Shoulder Straps For Lingerie

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1950's CEIL CHAPMAN Pink Swing Coat